The Sales Funnel For Effective Online Marketing
Since ancient times sales funnels have always been part of traditional marketing and business. Recently, it appears to me that the subject of funnels being used in Internet business is popping up all over the internet.
The truth of the matter is that people are eager to learn more about this concept of marketing and how they can use it to enhance their online business marketing efforts. Read further to find out more about how to use the sales funnel for Internet marketing.
The Sales Funnel - What is it?
A marketing funnel isn't an actual funnel. In this case, the use of funnel is to visual and define the sales process from the beginning to the end. It has a broad entry point for potential customers called "Unqualified Prospects" at the top, and a smaller opening for sales conversion at the bottom. It's a great comparability.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
People that are "unqualified prospects" are at the upper end of the funnel. These are those who have not met with you, but might be interested in your products or services. You'll have many offers and sales activities later and you'll have people who've purchased your product/service.
Another reason why the idea of the lead generation funnel works is that it makes it possible to track your prospects' actions throughout the expanded sales process. Using the sales funnel, through figuring out the quantity of prospects who are qualified throughout the process, it's possible to anticipate the number of prospective customers who'll eventually turn into actual customers.
A sales funnel will help you see where your sales process fails or succeeds, or whether your campaign is not getting enough prospects. This will allow you to decide where you should focus your attention and work to keep sales at a required level, as well as, to achieve your marketing objectives. It is used to monitor and manage the sales process of customers.
The Front- End or Sales Funnel The top
The most important section of your sales funnel should undergo continuous testing and will be the most active. Your imagination and resources will limit the amount of front-end strategies that you could create.
The front-end's main objective will be to draw in prospective customers and turn these buyers into buyers down the sales funnel.
A potential customer will be "qualified" once they have signed up to your product or service. This is where the potential customer, also known as an "Unqualified Prospect" is now a qualified lead. They have taken action which suggests they might be interested in your product or service.
Your front-end must be able bring targeted traffic to your site or blog. Article marketing, PPC ads, social media (Google+ Twitter, Facebook, YouTube) banners, and blogging are the most effective ways and tools to accomplish this.
There are many ways to "qualify" an "unqualified potential customer. A squeeze page is one of the most efficient ways to "qualify" the unqualified prospect. It allows you to provide something valuable, relevant to your products or service, which people can receive for free or at a greatly reduced cost in exchange for the email address they provide. You can select from reports and newsletters and videos and e-mail courses.
It is clear that the front-end is where people are attracted to your sales funnel. But what do you think of the back-end?
The Bottom or Back-End of The Funnel
The back-end, or bottom, of the funnel is where the majority of profit and sales take place. It is where you will typically find more expensive products there. They all belong to the same niche, but in different formats such as video, audio or live interactions.
The main difference concerning the front-end and back-end lies in the kind of client and the cost of the product or service which is offered.
Although it's true that a very small percentage of people will be able to enter your front-end however, just 1-2% of them will be able to make it into your back-end. This is fine, as this tiny segment will be investing more money.
You see, that although front-end products and services may cost under $100, back-end products and services are typically priced in the hundreds or thousands. This make the bottom or back end of the funnel sales funnel to be the main source of revenue for your Internet business, it's also the most reliable and stable part of the sales funnel.
As I mentioned earlier, the sales funnel is customizable as much as your creativity and resources permit.
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