Dreyfus To Present MVP Award After Supercoppa Final

Lega Serie A has announced an agreement to partner in partnership with Socios, an all-in-one influence and reward platform for sports enthusiasts around the world. The agreement will see Socios becomes an Official Partner of Lega Serie A as well as the main sponsorof the Supercoppa Frecciarossa and Coppa Italia Frecciarossa Football Finals.

This partnership will officially commence when Socios Chief Executive Officer Alexandre Dreyfus presents the MVP award following the conclusion Tomorrow's (January 12th) Supercoppa Final between Serie A rivals Inter Milan and Juventus at the San Siro Stadium.

The partnership continues to build on Socios's already extensive presence within Italian football. Socios has already partnered with Inter Milan, Juventus, AC Milan, Napoli, FC Bologna, AS Roma and the Italian national team.

Beyond Italy, Socios's 100+ strong partner network includes football giants FC Barcelona, Paris Saint-Germain, Atletico Madrid, Valencia, Manchester City and Arsenal. In addition to soccer, Socios's constantly expanding network of sports also includes UFC, F1 teams, 25 NBA franchises as well as The New England Patriots of the NFL The New England Revolution of MLS and 14 NHL franchises as well as top teams from cricket and esports.

"We are delighted to announce this partnership with Socios an established brand in its field that has been working with the excellence of sport for a number of years now. Through this partnership Lega Serie A proves once time and again that it is ready to capitalize on the opportunities provided through new market opportunities, oriented toward the future, and innovative and attentive to the demands of fans all over the world" stated Luigi De Siervo, the CEO of Lega Serie A.

Alexandre Dreyfus, CEO of Chiliz and Socios, said: "In 2021 we have increased our user base by more than 500%, and we welcomed nearly 1 million new users to our platform.

"We've got bigger aims for the coming twelve months, and we're thrilled to kick off 2022 with this major announcement that strengthens our dedication to Italian sports industry.

"We look forward to working together with Serie A, spreading the message of Socios and building up our superfan community in Italy and across the world."

More than 1.3M users across 167 countries use the Socios app to connect with and receive rewards from the teams they admire and support through Fan Tokens. These are virtual tokens which are created on the  blockchain. They provide their owners with access to voting rights in polls in addition to VIP rewards, unique promotions, AR-enabled features, games and contests.

In 2022, Socios's aim is to attract millions of new followers from across the globe to the advantages of Fan Tokens and new features in features, rewards and features being added throughout the year. Socios plans to add many more of the world's top sporting organizations to its existing roster and launch high-profile international and national marketing campaigns , and expand its sports and entertainment ecosystem substantially over the next 12 months.

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